A Landing Page is a page that has the sole purpose of converting visitors into potential customers, it generally has a simple design and a form by which visitors will leave their contact information, this will allow you to provide the visitor with information or offers that will turn you into customers.
The great advantage that landing pages offer is the ability to direct the user to a website where they are provided with the relevant and necessary information to complete the purchase of a product or service, instead of to the website of the business.
It is used with Google ads (the first three links that appear when performing a search) since by clicking on these ads, Google redirects the user to the landing pages, and not to the website of the company in question, since this can generate an abundance of information and as a result, confuse the user, causing them not to purchase the product or service.
A landing page is a virtual page that contains the offer, and the reasons not to miss it. Offers that the company intends to promote. This page is part of the sales funnel and its contents must appeal to emotions and urgency, vital components in making impulsive decisions that result in a final click on a full cart or the total confidence of our buyer persona, which you will give us your contact information.
For this to happen, the page must contain the appropriate number of calls to action for the visitor to click on and leave us their contact information.