Email marketing is an IMPORTANT marketing channel. A form of direct marketing as well as digital marketing.
This is some benefits:
- It uses email to promote your business’s products or services.
- It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.
- It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
by Mauricio Paz