Hey! You need to use Digital Ads.
There are just 3 simple reasons to go for it:
-
Increase Market Shares: Increase the company's market share of a given industry. Upon increasing the number of loyal consumers, the company has flexibility with the product's price elasticity and market presence. The Corporate Finance Institute (CFI) notes that increased market shares can further boost sales, increase visibility and bolster reputation, while dominating the competition. A tactic used to increase market share may entail creating ads negating the value of the competitor's products. Commercials showing "test studies" of efficacy of products vs competitors is one example of this type of advertising.
-
Social media ads are effective when you know the landscape: These days, social media advertising is more competitive than ever. Consumers spend a huge portion of their day scrolling through various platforms, so, for companies who advertise in the space, it can be easy to get lost in the noise. Yet, there are some ways to make the most of your advertising budget.
-
Organic Reach Is Getting Harder To Obtain: With various social media networks continually changing its algorithm, it’s becoming increasingly challenging to get organic reach. Platforms like Facebook and Instagram have made it difficult for your audience to see your posts on overly full feeds – especially if you are not paying for it. If you pay for the promotion of your posts on social media, your brand immediately gets more reach. Promoted posts are prioritized by social networks and made more visible, which in turn increases reach and engagement. As an example, when using Facebook Ads, businesses have seen a growth of up to 21% in impressions.
You can see more about our Digital Advertising Plans here
by Mauricio Paz
