Simple...Keep it super simple...an email it's a simple and powerful kind of marketing.
Why do you have to get into the email marketing?
Easy to reach customers: Everyone at internet have an email, we need to get it and in an easy way present them the information, product or service that we're promoting. We believe that the customers need to be updated of everything they like, so if they like our product, they will see everything we send...also, we can keep you safe about SPAM.
Easy to drive traffic to your website: get a click it's difficult, but if we can drive it to our target it's better. You may have a Landing Page so you would like to have a lot of traffic seeing your product, looking how they can get it, so when the customer get the email redirect to the landing page, microsite or website. The goal it's to grow, and the email marketing helps to get closer to the customer.
Economic Effective: it's a surprise! this is really cost effective, this is a really effective way to do marketing, and if you can get unplug from this and plug-in your core business it's better!
By Mauricio Paz